Logical Expands and Rebrands

Logical Business & IT Solutions, a leading force in Managed Print, Telecoms and Document Solutions proudly announces a comprehensive rebrand and significant expansion as part of its continued growth and evolving vision. The rebrand includes a new logo, visual identity, and refreshed messaging that reflects the company’s commitment to innovation, customer experience, and forward-thinking solutions.

As part of the strategy, industry experts; Robbie Cheyne, Neil Anderson, Nick Pickering, and David McCready have joined the company and will enhance their presence in Aberdeen and beyond.

This transformation comes as Logical expands operations into new markets, including Managed IT, Audio Visual and Workflow Automation doubling its footprint and enhancing its capacity to serve a broader client base. With this strategic move, the company positions itself to meet increasing demand and to better align with emerging industry trends.

“Our new brand is more than a look — it’s a reflection of who we’ve become and where we’re going,” said Paul Macleod, Managing Director of Logical. “This expansion is a milestone that marks our next chapter of growth, built on trust, excellence, local service and bold ambition.”

As part of the rollout, Logical will launch an updated website, introduce new service offerings, and host a series of local and virtual events to engage with clients, partners, and the community.

The rebrand and expansion underscore Logical’s long-term commitment to delivering value, embracing innovation, and driving positive impact in every market it serves.